I’m a DTC-focused operator with deep experience scaling e-commerce brands, primarily in health, wellness, and subscription businesses. My sweet spot is helping founder-led brands move from “scrappy growth” into structured, scalable businesses.
I tend to come in at inflection points, when revenue is growing but systems, teams, and margins need structure.
Specifically, I’ve led initiatives around:
• Driving DTC growth across paid media, CRO, retention, and customer experience
• Building and coaching high-performing teams across marketing, ops, and supply chain
• Creating operational systems and processes that improve efficiency and margins
• Launching new products and bringing them to market end-to-end
• Scaling subscription programs and improving retention/LTV
• Supporting Amazon expansion and omnichannel growth
• Bringing structure, accountability, and clarity to fast-moving organizationsMore...