Samantha brings with her over ten years of corporate and academic experience. She has worked globally across USA and Asia (including Singapore, India, Philippines, Japan), in MNCs such as Sony Electronics, and in startups of varying sizes including Rocket Internet/ZALORA. Her experience spans across various industries including electronics, fashion, e-commerce, health & wellness/F&B.
Samantha holds a PhD in Marketing and her research focused on understanding how people relate to and make decisions under uncertainty. She is an adjunct lecturer at the National University of Singapore and and has supported the delivery of undergraduate to executive-level courses on leadership and marketing.
With her depth and breadth of experience, Samantha seeks to collaborate to enhance the way we work and to contribute to growing thought leadership on decision-making styles and responses amidst uncertain and changing environments.More...