J&
Joyfulife & LucasPlus Design
Company Employees
Ed S. I.
Multidisciplinary Writer / Operations Management @Independent
Verified
During my 12+ year cross-industry career, I've led marketing, PR, and management strategies at large companies, including INDITEX, Don Julio Tequila, and Affordable Art Fair; developed branding and marketing strategies for startups, turning them from small projects into successful e-commerce businesses; and written hundreds of articles for international publications like Harper's Bazaar, Esquire, Entrepreneur, and Grazia. Later, I was one of the founding employees at a YC-backed Al company sold for $350M. I helped to grow the organization from six to 100+ employees and built logistics, client relations systems, and cross-platform infrastructures from the ground up to support retailers and customers using their products. Post-acquisition, I planned, coordinated, and oversaw the execution of new store pilots in North America and the allocation of hardware products globally, critical to proving the company's value and securing million-dollar contracts. Today, I value my freedom more than anything else, and I think it's important to stay humble by working on projects outside your immediate circle. That brings me here.More...