Experienced creative marketer with global expertise translating insights into actions for beauty brands - driving EMV and creating 360 GTM activations that drive brand desirability and commercial impact while optimizing internal working methods for maximum efficiency.More...
Xandie Pasanen
Director of Customer Experience
Verified
As the founder of Good Care Consulting, I partner with fast-growing brands to build customer experience strategies that scale with heart. With 10+ years of CX leadership at standout DTC and CPG companies, I help businesses strengthen customer loyalty, streamline operations, and create meaningful, human-centered experiences that drive long-term growth.
I’ve led CX teams through launches to hyper-growth. I'm known for building high-performing, compassionate teams and for driving cross-functional alignment that turns customer insights into business impact. Whether you’re starting from scratch or leveling up an existing program, I bring a hands-on, low-ego approach to getting great work done.More...