Megan Balyk is the Vice President of Jive PR + Digital, an award-winning agency specializing in growing consumer and immersive brands. With 15 years of experience at the intersection of marketing strategy, PR, and influencer innovation, Megan has helped shape the trajectory of countless brands across North America.
Known for her global marketing experience (having worked in three continents), as well as her knack for spotting what’s next, Megan is often called upon by outlets like Business Insider to offer commentary on cultural trends and brand relevance. She thrives on data-driven creativity—balancing brand equity with performance outcomes—and believes the best campaigns are equal parts science, art, and a dash of good timing.More...