Account Director and Strategy Lead@Andarakis Advisory Services
Verified
An Ideas person and a strategic Communicator - A peoples person, I believe in thinking different.If it has to be said, it should be said in an all new way and facilitating that is my passion.
An MBA, Marketing from Mumbai University, with a cross platform and cross category experience over the last 18 years.
Over 8 years of experience in the region including working on key real estate, retail, destination brand, relaunch strategy and branding refresh projects in Saudi Arabia and UAE. Some of my notable work includes branding, strategy, creative and social media development and executions for PIF companies including Roshn, the RIG, and several other PIF projects across Riyadh and Jeddah.
My vast experience in the UAE has been across sectors. It includes the relaunch strategy, branding, creative and social media executions for key real estate and destination brands including RAK Properties, RAKTDA, Devmark, Al Habtoor Tower and several others. Have worked on blue-chip brands including Noor Oils (IFFCO), AUTOTRUST UAE, Renault Selection, Baskin Robbins, Sadolin Oman, OCEC, Huggies, and Kleenex on their social media and digital strategies. involved and a key part of the team in acquiring new businesses for the agencies I have represented. Was also part of the team that launched the first Bollywood Theme Park in the world and handled digital and social media campaigns during the launch.
Have worked in the Strategic Planning function and handled a variety of large clients across industries from Automobiles (Mahindra Xylo, Mahindra Verito, Mahindra Navistar) to Finance, from FMCG (Sundrop, ACT II, Snack Break, Kraft Foods) to Holiday companies, from Cement to Retail.
A dedicated, loyal employee and team player who is driven by challenges and constantly looking to learn and improve to add value to the organisation.
Specialties: Branding, Launch strategy, Communication planning, Event management and coordination, People skillsMore...