I have over 7 years of experience as a digital strategist, leading acquisition, performance, and brand positioning strategies for companies such as JAC Motors, BMW, G4 Educação, EstrelaBet, Santander, and General Motors and big agency's Ogilvy, Wmccann, MediaBrands.
At JAC Motors, for instance, I led initiatives that directly contributed to positioning the brand as the second-largest seller of electric vehicles in Brazil, by integrating performance media, CRM, and co-branded campaigns with dealerships.
At G4 Educação, I focused on conversion funnels, marketing automation, and strategic data analysis, optimizing campaigns and increasing efficiency across various executive education verticals.
I also participated in BMW’s first automotive launch on TikTok, in partnership with Media.Monks, where we combined digital culture with channel innovation a pioneering milestone in the automotive industry.
Currently, I lead projects centered on strategy, data, automation, and predictive insights, designed to accelerate results and sustainably scale brands.More...