olid career path in strategic partnerships, sales, and client management, with experience in both corporate and startup environments. Co-founder of IZA Seguros, where she led the Customer, Partnerships, and Marketing divisions, responsible for building marketing and sales operations from scratch, developing products, implementing strategies, and driving growth in B2B and B2B2C models.
Expertise in Customer Experience (CX)
Design and management of the customer journey, from acquisition to retention/renewal.
Implementation of CRM, marketing automation, and customer communication channels.
Development of onboarding and support programs for B2B2C clients.
Monitoring of CX KPIs (NPS, retention, churn, LTV) and continuous improvement.
Management of integrated communication focused on engagement and perceived value.More...