I'm a growth-focused marketing and business leader with 28+ years of experience scaling global SaaS, fintech, and tech companies across the US, EMEA, and APAC. I've led go-to-market strategy and brand transformation at every stage — from pre-launch to $1BN valuation.
As a Chartered Accountant turned CMO, I bring a uniquely commercial mindset to marketing and business operations — aligning brand, sales, product, and finance to drive measurable outcomes. Whether repositioning a company for Series B, launching into new markets, or building a demand engine from scratch, I focus on impact over noise.
Career highlights include:
- Leading marketing for Oracle's UK Region (UK, Ireland, South Africa and Israel), managing $2M+ budgets and 40+ staff and agencies
- Scaling Insightly CRM with 20%+ YOY ARR growth for four years and delivering 6,500+ leads per quarter, whilst reducing marketing spend by 60%
- Producing the world’s largest NoSQL event (8,500+ attendees) as CMO at DataStax
- Shaping the brand, product roadmap, go-to-market, and growth plan from the ground up at iTradeDigital.
- Repositioning TransferMate and helping secure a $70M Series B at a $1BN valuation
- Advising early-stage fintech and SaaS companies across Ireland and the UK.
Now, while I remain active as a marketing leader, I’m also open to non-executive director and board advisor roles — particularly with early-stage or scaling companies that need commercial oversight, go-to-market expertise, and a trusted sounding board in the room.
✔️ Hands-on, growth-focused CMO
✔️ Deep experience across fintech, SaaS, CRM, and payments
✔️ Strong interest in governance, strategic planning, and investor alignment
✔️ Based in Dublin, open to board/advisory roles in Ireland and internationally
Let’s connect if you’re looking for grounded experience and real-world execution — not just theory.More...