I co-founded a digital agency that grew from a small startup into a 150+ strong team and was ultimately acquired by Dentsu International. During this journey, I led campaigns for global brands like HSBC, IKEA, and Estée Lauder Companies, delivering impactful results such as a 65% improvement in ROAS and a 50% reduction in acquisition costs. My passion lies in building high-performing teams, developing data-driven strategies, and driving measurable success for clients in the ever-evolving digital advertising landscape.
As a founder, I’ve always approached my clients’ businesses as if they were my own. This mindset has driven me to go beyond the brief, identifying improvements and efficiencies not just in marketing strategies, but across the entire funnel. This commitment has led to transformative projects that redefined how clients approach digital acquisition and conversion, enabling them to maximise effectiveness at every stage of the marketing & sales funnel.More...
Poju Yap
Marketing Manager@Ricksoft
Verified
Struggling to hire your first marketer or build a marketing team, but not sure where to start?
I help founders, COOs, and startup leaders set up marketing from the ground up—whether it’s creating a strategy, setting up processes, or figuring out who to hire.
Let’s chat and make it easier for you!More...