As a visionary Creative Director with over 20 years of experience in branding, digital marketing, and business growth, I thrive on crafting compelling brand narratives and innovative strategies that drive engagement and revenue. My passion for design, storytelling, and data-driven marketing has allowed me to build and scale multiple successful brands—most notably as CEO & Creative Director of IPD Graphics, the world’s leading watercraft graphics company.
Throughout my career, I have combined creative vision with strategic execution, transforming brands through digital innovation, performance marketing, and impactful visual storytelling. At IPD Graphics, I led all aspects of brand identity, creative direction, and digital strategy, expanding our global reach and building an elite sponsorship program for over 500 professional athletes. Additionally, I founded IPD Digital, a full-service creative agency specializing in branding, website development, and digital marketing, where I spearheaded high-converting campaigns across eCommerce, content marketing, and paid media.More...