I was born in 1974 and I’m a media and technology enthusiast. I started working in the digital field in ’95, searching the web for news as a subeditor for the most important Italian videogame magazine. From this experience, I gained an inside understanding of one of my favorite industries (video games) and developed a special affinity for the application of technology in creative processes, thanks to my studies that bridged engineering and the humanities.
In ’98 I started my first job in the communication sector and in ’99 I opened my first digital consulting agency, MKTweb. This period taught me the importance of blending technology with creative strategy to meet client needs effectively.
In 2004, I founded I Mille with other partners, a creative agency for emerging media. Here, I ran hundreds of innovative digital projects for important brands and multinational companies. From this experience, I learned to build and lead an extensive team and listen to the needs of major clients. My team and I developed and executed digital marketing and communication campaigns that stood out for their innovation and creativity, earning numerous awards. In June 2024, I successfully sold I Mille to TXT Group.
In 2015, I founded INVRSION, a startup with a strong focus on VR, a technology that I consider the next big thing. INVRSION is renowned for the quality of its virtual reality simulations. Leading this pioneering software company, I learned everything about immersive technologies and how to develop an innovative product from scratch and introduce it to the market. I sold the company to Vection Technologies in September 2023, an international group where I now serve as the Chief Market Officer for the Retail vertical, with a particular focus on CPG, Fashion, and Furnishing.More...