I’m the founder and CEO of IntrinsiCurly Me, a premium South African haircare brand dedicated to helping people embrace and love their natural curls. With a background in brand-building, product development, and customer education, I’ve grown IntrinsiCurly Me into a trusted name for curly, coily, and wavy hair solutions. I’ve led the brand through product innovation, international expansion, and salon partnerships, all rooted in authenticity and purpose. My leadership style is both strategic and heart-led, blending business acumen with a deep understanding of our customers’ needs. I’m passionate about empowering others—whether it’s through team development, conscious business practices, or uplifting salon communities. At the heart of everything I do is a mission to create beauty that’s inclusive, empowering, and deeply personal.More...