International Road Federation (IRF)
Company Employees
Héloïse De Cerjat
Communications and PR expert
Verified
Strategic Communications Enthusiast with Global Experience With a diverse background in strategic communication, I’ve built a career focused on driving media relations, internal engagement, and change management across global organizations. At Edmond de Rothschild, I served as Press Officer, managing press relations across Europe and the Middle East. I crafted press releases, led media outreach, and organized PR events, strengthening the company’s presence in wealth management, private banking, and investments. I worked closely with internal teams to align messaging and monitor press opportunities, driving a cohesive brand narrative. Previously, at Lonza, as Organizational Change Communication Manager, I supported IT transformation initiatives, enhancing employee engagement and ensuring seamless integration through targeted internal communication strategies. My time at MSC Cruises was pivotal, where I played a central role in shaping the Employee Engagement and Internal Communications strategy. I assisted in communicating MSC’s culture and values to employees onshore and aboard. I created content for internal channels and social media, supporting global goals and local business objectives. I also worked with internal stakeholders to drive employee engagement and best practices. A key achievement was improving MSC’s global Intranet, ensuring it engaged employees and provided essential resources. Additionally, I led content creation for employer branding on LinkedIn, contributing to growth in followers and engagement. Earlier, at Philip Morris International, I worked as a Digital Internal Communications Specialist, developing global marketing assets, internal communications programs, and content to support the Digital function. I created visual and written materials, from newsletters to internal videos, and organized major internal events, including town halls and workshops. I also leveraged digital platforms and intranet pages to connect employees globally. Throughout my career, I’ve honed my ability to tranMore...