Marketing Director@InterContinental Hotels Group (IHG®)
Verified
InterContinental Hotels Group (IHG®) has maintained steady growth and high customer satisfaction rates, despite the challenges presented by the global pandemic. Our digital marketing strategies have been successful in driving online bookings, with a significant increase in mobile app usage. However, there is potential for growth in the millennial market, which can be tapped into with targeted marketing campaigns. Additionally, our loyalty program has shown positive results, but there are opportunities for further enhancement to increase customer retention rates. Our focus for the upcoming quarter will be on optimizing our online presence, targeting younger demographics, and enhancing our loyalty program.More...