I hold a robust academic foundation in design and business, with a Bachelor's degree in Visual Communication Design (5-year program) and a Master's degree in Business Administration with a specialization in Marketing (2-year program).
My primary role in projects involves spearheading digital innovation processes across both public and private sectors. I specialize in managing and orchestrating these complex initiatives, providing strategic guidance on the development of technological products. My focus is twofold: ensuring these products deliver high user satisfaction while simultaneously supporting sustainable business models. By leveraging my interdisciplinary background, I bridge the gap between creative design, user experience and business strategy. This allows me to drive innovation that is not only visually compelling and user-centric but also aligned with organizational goals and market demands.
I have led the user experience guidelines and designed user interfaces for social networks, banking CRMs, collaboration platforms, employee intranets, ERPs for SMEs and corporations, self-managed sites, catalogs, e-commerce, content portals, payment gateways, real-time health monitoring, collaborative management maps, educational platforms and virtual communities.
I have worked on digital projects for international organizations such as the United Nations Economic Commission for Latin America and the Caribbean (ECLAC-UN) and for UNDP Argentina. In the private sector, I have worked on innovation projects for Banco Santander, Citibank, Mercado Libre, and Corcentric. I have also collaborated on non-profit projects with various NGOs such as the Ronald McDonald Foundation and Prosocial World.More...