Former CEO and co-Founder of CLKS Digital (previously CLEVER), the influencer marketing agency, and Founding Chair & Executive Director of the Influencer Marketing Association. I am most certainly a pioneer in the Influencer Marketing industry.
Over 15 years, collaborations with industry giants like Jeep, Disney, Amazon, LEGO, Unilever, and Delta Airlines solidified my agency's status. In recognition of our creative approach and innovative strategies, we earned honors including "Best Small Agency" (Shorties) and Outstanding Digital Innovation (Marketers That Matter) among others, and were ranked #37 in INC's Top 500 small companies.
At the Influencer Marketing Association, our dedicated board and I spearheaded initiatives to establish ethical, procedural, and measurement standards, cementing a more secure future for the influencer marketing industry.
My thought leadership has been featured in prominent publications like The New York Times, CNN, AdAge, Adweek, INC, and Business Insider, and I'm proud to be the author of "Influencer Marketing For Dummies."
Recognized by Forbes' Top 40 Over 40 and FOLIO: Magazine's Top Women in Media, I've shared insights at esteemed events like Martha Stewart's American Made conference, the National Retail Federation’s “Big Show" (as keynote), and TEDx, introducing the world to the amazing #BatKid story.
Expertise includes social media marketing, strategic planning, entrepreneurship, content marketing, influencer marketing, female entrepreneurship, and leadership.
I also think I'm funny.More...