Senior commercial leader with 25+ years of experience in the Consumer Packaged Goods (CPG) industry in the U.S., Canada, and global markets. I advises manufacturers, retailers, and technology providers on sales leadership, account management, trade promotion management (TPM), trade promotion optimization (TPO), revenue growth management (RGM), pricing and pack architecture, promo effectiveness, and net revenue planning.
My work focuses on improving trade-spend ROI, strengthening customer P&Ls, and designing modern TPx and commercial capabilities.More...