Brand tools & strategies for teams that wear many hats. Obsessed with customer experience.
If you, the owner, are the wearer of all the hats, and most of the people in your team are wearing more than one (sometimes at the same time) – if you all do what’s needed to get the job done, and “It’s not my job” isn’t part of your vocabulary – you’re in the right place!
Most likely, nobody is truly in charge of brand & marketing, and that isn’t gonna change anytime soon. You do all that you can internally, with limited resources, and outsource when it gets too challenging.More...