I am a growth, marketing, and partnerships professional with over a decade of experience in the WordPress, hosting, SaaS, and digital infrastructure space. Throughout my career, I have helped scale products from early growth stages to market leadership by building go-to-market strategies, strategic partnerships, community-driven marketing, and performance-focused acquisition funnels.
I have worked with and contributed to the growth of multiple successful technology companies, including Cloudways, which was later acquired for approximately $350 million. During my time there, I was involved in marketing, partnerships, and ecosystem development that supported global expansion and strong brand positioning in the managed cloud hosting market.
In addition, I have led or co-built growth and marketing initiatives for regional and international brands such as Mint.rs, Vipehost.me, and Enartia, helping them establish market presence, grow user bases, and convert technical products into clear, sellable value propositions. My work has consistently focused on sustainable growth, revenue impact, and long-term brand trust rather than short-term tactics.
Alongside corporate roles, I am the founder of WPPlaybook.net, where I combine education, consulting, and community building to help agencies, freelancers, and product teams grow more efficiently. I am also an active WordPress community leader, WordCamp mentor, speaker, and organizer, with extensive experience in public speaking, workshops, and industry events across Europe.
My strength lies in bridging technical products with real business outcomes by aligning product positioning, marketing strategy, partnerships, and community engagement into one cohesive growth engine.More...