As a Digital Performance professional for 18+ years, I have developed experience in strategy, planning, creating, managing and optimizing Search campaigns in different platforms (Google Ads, Bing Ads, Facebook Ads), while working with Analytics (Google Analytics and Adobe Analytics) and bid management tools (Search Ads 360, Kenshoo, Marin Software).
In my previous role, I worked with WPP Media (focusing on digital biddable platforms), handling large Brands across the APAC region. I have also worked in Tech Development projects often, particularly those that drive Digital Marketing Automation.
I have a degree in Business Communication, and my professional experience has been, for the most part, in the Digital Marketing space, where I have had the opportunity to develop skills in different areas such as Paid Search, SEO, Display, Video, Paid Social and Programmatic.More...