Hi, I’m Avanika — a UX-UI Designer, Researcher, and McKinsey alum with 4+ years of experience designing 30+ digital products for Fortune 500 companies. I work at the intersection of human-centered design, strategy, and storytelling—helping both individuals and product teams level up their UX. I combine deep expertise in user research, interaction design, and GenAI-powered UX with a strategic mindset honed at McKinsey & Company, where I led end-to-end product and service design across industries like healthcare, mobility, robotics, and finance. Whether it's B2B SaaS or human-centered MedTech tools, I’ve helped teams solve complex design challenges with clarity and impact.
Expertise in Figma, Vibecoding, GenAI tools, Miro, DoveTail, Adobe CC, & more.
With a Master’s in Interaction Design from TU Delft, executive education from Royal College of Art, and award-winning work in design innovation, I bring an interdisciplinary and empathetic approach to every collaboration.
🧩 If you’re a founder, PM, or design lead, I can:
• Audit your product or prototype for usability and UX flow
• Offer hands-on feedback with annotated suggestions
• Help you uncover design gaps, usability friction, or strategy blind spots
Whether you're preparing for your next big career step or refining a live product, I’ll bring my experience from McKinsey, TU Delft, and RCA to give you honest, strategic, and constructive feedback — no vague design fluff, just clear direction.
Let’s make your design sharper, smarter, and more effective.More...
Deborah North
Founder/CEO@Yes! Athletics
Verified
Deborah North is the Founder and CEO of Yes! Athletics, a pioneering company dedicated to empowering women in sports through innovative athletic gear. With over 15 years of experience in the sports industry, Deborah has a passion for designing products that enhance performance and comfort. She holds a degree in Business Administration from Baker University. Outside of work, Deborah is an avid runner and a mentor for aspiring female entrepreneurs.More...
Divyata Jaiswal
Verified
Divyata Jaiswal is a highly skilled professional with extensive experience in her field. She demonstrates excellent leadership and team management skills, contributing significantly to the growth and success of her organization. Divyata is known for her strategic thinking, problem-solving abilities, and her commitment to continuous learning and development. She is highly regarded for her ability to drive innovation and deliver results.More...