Amanda Welch is a seasoned retail and marketing executive with deep expertise in commerce strategy, brand development, and operational leadership. With a proven track record scaling agencies and brands across Walmart, Target, Amazon, Instacart, and other top retailers, Amanda has led transformative growth initiatives, from rebranding and product launches to digital media innovation and experiential retail activations.
As a COO and Integrator under EOS, she has built operational frameworks that drive efficiency, profitability, and culture, including optimizing financial models, restructuring processes, and scaling teams with a values-driven approach. Her career spans B2B and B2C marketing, retail media, packaging redesign, influencer partnerships, and omnichannel sales strategies, consistently delivering measurable results in revenue growth, cost savings, and brand visibility.
Passionate about team development and community impact, Amanda blends strategic vision with hands-on execution, making her a trusted leader for brands seeking to thrive in today’s competitive retail landscape.More...