Hello! I'm El, you're friendly neighborhood copywriter. I'm a people person, but most importantly I pick up what you're putting down.
I've spent 3+ years crafting campaigns for one of New Zealand's biggest tourism operators, the kind that actually move the needle. We're talking 25-35% year-on-year growth, an EFFIE Award nomination, three Tourism Industry Aotearoa Awards (including Supreme), and an Excellence in Marketing win.
I do the full mix: conversion-focused content across digital and traditional channels, high-volume projects on tight deadlines, and working with everyone from the C-suite to frontline teams. Whether it's nailing brand voice, running social campaigns, or creating content that gets people talking (and clicking), I'm here for it.
Basically? I make words work hard so your brand doesn't have to shout. Keen to chat words? Drop me a message.More...