During her long career as a journalist and editor, she realized the value of stories for communication. Therefore, more than 15 years ago, she founded Content Boutique, a consulting firm in storytelling and communication that helps companies, businesses, and individuals find what makes them unique through their stories and communicate it well. She has over 10 years of experience in the hospitality industry, where she has created storytelling for Hamak hotels, including Chablé, Amomoxtli, and Casa Polanco. She is currently the communication director of Ikal hotels in Tulum, Chichén Itzá, and San Miguel Allende, in addition to continuing her consulting work and presenting the podcast Talento para la Vida within the Martha Debayle Podcast ecosystem.More...