RODOLFO VELÁZQUEZ SALDAÑA
Chief Operating Officer | Fintech & Technology | Madrid, Spain & México City, Mexico
[email protected] | +52 55 3261 8988 | LinkedIn
EXECUTIVE PROFILE
COO and global executive with 35+ years of experience leading P&L;, operations, and large-scale
transformations across technology-driven and regulated environments. Proven track record scaling operations,
improving EBITDA, driving double-digit growth, and building high-performance multicultural organizations across
Europe, Latin America, and North America. Strong Board-level leadership and execution focus in PE-backed
and complex enterprises.
CORE COMPETENCIES
Operating Model Transformation · P&L; Management · Fintech Operations · Scalable Platforms · Process
Optimization · Revenue Growth · Cost Reduction · Governance & Risk · Board & Executive Leadership · Agile &
Design Thinking · Data-Driven Execution
PROFESSIONAL EXPERIENCE
• Led IBM Mexico national operations and P&L; as COO, delivering double-digit growth and +2 pts market
share; recognized as top LATAM execution country for 20 consecutive quarters.
• Redesigned operating model integrating business lines and support functions, reducing end-to-end sales
cycle by 30 days and increasing frontline customer-facing time by 20%.
• Directed global operations for CEMEX account, improving productivity by 40% and generating USD 10M
savings in 12 months.
• Built and scaled EMEA Delivery Center from 200 to 3,000+ FTEs across 25+ languages, delivering USD
100M+ productivity gains.
• Managed USD 80M+ annual revenue portfolio with 120–135% quota attainment through partner and
channel optimization.
• Implemented governance, KPI, and SLA frameworks across multinational operations, restoring
profitability and execution discipline.
EDUCATION & EXECUTIVE DEVELOPMENT
Executive MBA – IPADE Business School | BBA Finance – UDLA University
Yale University – Connected Leadership Program (2024) | MIT – Technology for the Future
PMP – Project Management Institute
LANGUAGES
Spanish (Native) | English (NMore...