Gina Merchant, in her role at I-PRO company as UX Research and Design, is responsible for understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. She is in charge of conducting user research, interviews, and surveys, and translating them into sitemaps, wireframes, and prototypes. Gina also designs the overall functionality of the product and iterates upon it to ensure a great user experience. She is vital in creating innovative solutions that align with business objectives, while meeting and exceeding customer needs.More...