James Kent Deakin is an accomplished innovation leader with a career spanning some of the world’s most respected organisations. He specialises in helping complex businesses reimagine customer experience, with deep expertise in service design, applied AI, and systems thinking.
Currently leading service transformation for a UK Based Biotech, James is also the founder of inSpring, a network-based consulting firm focused on uncovering latent markets and enabling growth through customer-centred innovation.
He is the author of Latent Market Hunting: The Truth About Business Growth, a forthcoming book exploring how unmet needs and underserved customers fuel the next wave of opportunity.More...