As a performance-driven digital leader, I thrive on helping businesses by combining marketing, technology, and data to enhance efficiency and improve the customer experience. In my past roles, I've advised and collaborated with C-suite executives, management teams, agencies, and partners to find solutions to business problems. Now, I'd like to help you solve your challenges.
In my most recent role consulting in financial services, I collaborated with a diverse cross-functional and remote team to improve marketing measurement and performance. Utilising Agile software development, I oversee the creation of innovative products to optimise advertising strategies and budgeting.
Previously, at Carat working with KrafHeinz Global. I managed the product development of the marketing reporting dashboard, integrating multiple data sources to allow for better budget tracking and optimisation across digital channels. At Office Holdings, I managed CRM, Social Media Marketing, Affiliate Marketing, SEO, and all aspects of digital advertising driving e-commerce growth. Additionally, during my tenure at DirectAxis and First National Bank (FNB), I increased digital revenue annually while providing adept leadership to remote marketing, development, creative, content, and agency teams. My leadership style focuses on innovation and collaboration across marketing and operational departments to achieve financial and commercial goals.
Industry experience includes:
Financial Services | Banking | Retail | E-commerce | FMCG | CPG | Travel | Tourism | Telecoms | iGaming
Skills include:
Commercial Acumen | Digital Strategy | Marketing Technology | Project Management | Product Management | Agile Software Development | Team Leadership | RFP Management | Business Analysis | Strategic Thinking | Analytical Thinking | Creative Problem Solving | Relationship Building | Paid Media Advertising | Performance Marketing | Online Reputation Management | Financial Management and Forecasting | Data Analysis | Social Media Marketing | Conversion Rate OpMore...