I’m David Lerouw Lascurain, a globally experienced
Creative Director with over 15 years working at the intersection of fashion, branding, e-commerce, and
storytelling.
My journey began on editorial sets and behind studio monitors, and has evolved into leading creative
services for global brands across markets like Singapore, the US, Indonesia and Europe. My career has
always been driven by a core belief: that creativity without commercial viability is indulgence, and
commerce without creativity is invisible. The magic lives in the middle — and that’s where I thrive.
In 2018, I was named one of GQ Style’s Top 10 Most Influential Pioneers in Fashion — a proud moment
that recognised not just my contribution to the visual and editorial space, but my commitment to pushing
boundaries while remaining deeply rooted in brand integrity and audience connection.
I’ve had the privilege of shaping campaigns and content for brands like Love, Bonito, Pomelo, Condé
Nast, Porsche, New Balance, Adidas, Mercedes Benz DE, Woolworths and more. From styling and
concepting to production and brand development, my role has always been to bridge the artistic and the
strategic. I bring creative flair, but also operational rigour — guiding teams from concept to campaign
execution across all channels.More...