Van led the branding of major organizations from GE to Virgin and Starbucks. He is a brand and behavioral designer, a leading voice in the growing community of Behavioral Branding and advisor board to the Bescy. He works in areas of brand strategy, design activation, and behavior design. He is a coach, public speaker and panelist. He works with famous brands, ambitious leaders, scale-ups, startups and personal brands. His love for art and pop culture makes him feel alive, living in New York City. "I focus on the root of survival problem to identify additional undervalued resources for business and brand transformation”
I had lectures at the Parsons School of Design + The School of Visual Arts as well as a portfolio chair at ADC. I won ReBrand, The Good Design, ANA, Communication Arts, ADC and many others.
Behavioral Branding is a scientific process designed to make your brand drive revenue. Process that reduces risk for ROI for branding by delivering more measurable/certain results. Taking the guesswork out of your branding investment. Leaders know they should make an investment in branding but often struggle to understand and measure the ROI afterwards. Applying behavioral science to change investments in branding from hopeful to helpful.More...