Marketing and commercial leader with 10+ years of experience building premium consumer brands, leading growth and turning marketing into measurable business results.
Passionate about creating brands that people genuinely want to be part of — combining strategic thinking, creativity and commercial impact. My background spans brand building, growth strategy, customer experience, partnerships, events, digital marketing and sales leadership.
Currently working as COO at Hedon Oy, leading marketing, commercial development and business growth for international premium brands in Finland. Proven track record in driving growth in challenging markets, including growing sales in Finland while the overall market declined.
I strongly believe that the best marketing is not just about visibility — it is about building emotion, relevance and long-term brand value that drives real business growth.
Particularly interested in modern, data-driven and AI-powered marketing, consumer brands, premium experiences and commercially impactful brand building.More...