Roman Spáčil – Strategic Marketing & Business Development Expert
With over 20 years of experience in strategic marketing, brand development, and business growth, I specialize in creating and implementing marketing strategies that drive results. My expertise spans B2B and B2C industries, including luxury brands, retail, real estate, and corporate mergers.
Core Competencies:
✔ Strategic Planning – Market research, customer segmentation, go-to-market strategies
✔ Brand Management – Brand positioning, architecture, and product strategy
✔ Business Development – Lead generation
✔ Creative Problem-Solving – Vision creation, scenario planning, and analytical insights
Key Projects & Achievements:
🔹 Developed marketing and brand strategies for major companies like Mitas, Lasvit, CPI PG, Annonce, and Cofely
🔹 Managed a USD 4 million marketing budget and led marketing teams across 14 shopping centers
🔹 Founded and successfully ran Křídla Advertising Agency, serving global brands like NIVEA, Sony, Bosch, Laufen, and many others.
I am passionate about combining analytical insights with creativity to develop impactful strategies that drive business growth. Let's connect and explore opportunities!More...