I'm an accomplished global creative professional with over 20 years of agency and in-house lifestyle branding expertise. I curate and lead creative teams that develop and deliver authentic communications that differentiate and inspire brand affinity within cultures. My sweet spot is strategically identifying and crafting brand stories that connect with and inspire brand loyalty.
My specialties included brand architecture + strategy, creative development, omni-channel storytelling for traditional, outdoor, and action sports, consumer electronics, QSR, CPG, health and wellness, fashion, music and youth lifestyles. I strategize, write, design, direct, and can do this as a soloist or fronting a high-performance team of players in all facets of development and production.
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