Data-driven CRM & Retention Lead with deep iGaming expertise and a strong technical mindset. I design and scale retention ecosystems that merge data, segmentation, automation, and creativity to drive measurable revenue growth.
Experienced in multi-market strategy (LatAm, AU, EU, CA) and currently building a full-scale CRM foundation for the U.S. sweepstakes market - from lifecycle architecture and VIP segmentation to automation, testing and LTV optimization.More...