As a senior visual design consultant based in New Cumberland, West Virginia, with over 20 years of experience in UI/UX, marketing, branding, and digital design, I specialize in creating visual languages, digital systems, and user-centered designs that elevate and humanize experiences.
I’m passionate about using design to solve problems. With a background in marketing and branding, I bring a strategic approach to visual design—blending creativity with research to craft intuitive and impactful experiences. My process revolves around looking (what), understanding (why), and making (how), ensuring that every design decision serves a purpose.
Recent Work
• Intranet Redesign for a Global Investment Bank
Led the end-to-end design of an intranet site for the world’s third-largest investment bank. Defined the visual language and developed a flexible design system, empowering users to create and engage with content seamlessly.
• EOB Statement Redesign for a Global Healthcare Payer-Provider
Reimagined the Explanation of Benefits (EOB) statement to enhance clarity, reduce customer pain points, lower operational costs, and drive digital adoption.
I look forward to bringing my expertise to your next project.More...