The marketing landscape in LATAM continues to evolve with digital transformation, increasing internet penetration, and changing consumer behavior. Grupo Gea is well-positioned to leverage these trends with a strategic focus on digital marketing, data-driven decision-making, and customer-centric approaches. However, challenges such as cultural diversity, regulatory complexities, and economic instability require careful planning and execution. Continued investment in market research, local partnerships, and talent development can help drive sustainable growth. Furthermore, exploring opportunities in emerging areas such as e-commerce, mobile marketing, and social media can enhance brand visibility and customer engagement.More...