I'm a versatile content writer and digital marketing professional, specialising in sustainability and fashion. With a 2:1 honours degree in Creative Writing and a Digital Marketing Apprenticeship accredited by BCS, I create compelling and persuasive written content tailored to engage specific audiences and drive conversions.
During my apprenticeship, I successfully managed and executed multiple marketing campaigns, applying my skills in SEO, PPC, email marketing and social media strategy. I hold certifications in Marketing Principles and Google Analytics IQ, reflecting my capability to leverage analytical tools for effective campaign evaluation.
Key areas of experience include:
• Copywriting and content writing: website copy, email campaigns, product descriptions, brand journalism, blogs, guides and educational content.
• Social media content strategy, development, and implementation – particularly on Instagram – leveraging analytics to maximise engagement and brand visibility.
• Graphic design: proficient in using Canva to create visually appealing graphics across multiple platforms and formats, enhancing brand consistency and visual storytelling.
• SEO audits and optimisation strategies, collaborating effectively with web development teams and project stakeholders to drive measurable improvements.
• PPC advertising: managing and optimising Google Ads campaigns.
• Project management: coordinating with web development teams, overseeing campaign implementation, and ensuring clear and efficient internal communication.
I am highly adaptable and committed to delivering tailored, high-quality content that truly resonates with target audiences. My background combines strong writing skills, retail industry insights, and digital marketing expertise to support brands effectively in achieving their goals.More...