Groupe Legault
Company Employees
Alexandra St-Germain
Brand Manager @Groupe Legault
Verified
Dynamic and bilingual Brand Manager with a strong foundation in the CPG and pet food industries, bringing a strategic and creative mindset to every challenge. With a background in brand development, positioning, and long-term strategy, I specialize in building brands that connect deeply with consumers while driving measurable business growth. Fluent in English and French, I navigate cross-functional teams and complex markets with ease. I hold a Bachelor’s degree in Public Relations and a Master’s degree in Communications, which support my ability to craft compelling narratives, manage multi-channel campaigns, and translate consumer insights into impactful brand actions. Known for being a natural strategizer, I thrive in fast-paced, competitive environments where brand equity, innovation, and performance go hand in hand.More...