I’m a creative lead with a passion for building culturally resonant, cross-platform storytelling. At Snap Inc., I lead the creative vision for our high-profile partnership with Live Nation—developing global campaigns that blend immersive AR, influencer content, and digital experiences around some of the world’s biggest festivals. I own full-funnel messaging strategies that not only engage Gen Z and millennial audiences but also drive real business impact.
Before Snap, I was at MRY, where I brought playful, trend-savvy content to life for brands like Pop-Tarts (including the 2020 Super Bowl campaign) and helped shape the voice of Audible across its digital ecosystem. I started my career at Havas Worldwide, creating integrated campaigns for Citi Bank and multimedia storytelling for the National Association of Realtors. I graduated magna cum laude from the Savannah College of Art and Design with a BFA in Advertising—and I bring that mix of strategic thinking, visual craft, and editorial voice into everything I do.More...