As Senior Marketing Copywriter at DIME Beauty, I wrote copy for a variety of DTC channels, including emails, landing pages, ads, and website copy. I also lent my expertise in the e-commerce space to refine the brand’s Amazon presence and help shape broader campaign strategies. I made an effort to stay apprised of industry trends, ensuring strategy remained relevant. In this role, I learned that real brand growth happens when you don’t choose between creativity and performance, but find ways to let them inform each other.
Previous to my experience at DIME, I worked as a Senior SEO & Creative Strategist at Nectar Consulting, an agency helping clients succeed on Amazon. I led rebrands, developed SEO-forward content strategies leveraging software like Helium 10, and worked with a skilled creative team to optimize content for skincare lines, coffee accessory brands, and more.
At Buy Box Experts, I worked as a Copywriter & SEO Strategist, where I focused on striking a balance between writing persuasive sales copy and employing SEO fundamentals. In addition to writing, I managed a small team of contract writers, overseeing high-volume copy production for enterprise clients. One of the highlights involved more than doubling a wholesale stationery brand’s sales through copy optimization alone.More...
Christian Rojas
Lead Internet Marketing Consultant@Rise Interactive
Verified
Analytics and Internet Marketing professional. Technology passionate.More...