Entrepreneurship & Innovation Enthusiast@The National University of Political Studies and Public Administration (SNSPA)
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Adina Săniuță is a marketing expert and lecturer at the Faculty of Management, National University of Political Studies and Public Administration (SNSPA).
With over 15 years of experience across Retail, IT&C, FMCG, and Construction, she combines academic expertise with real-world industry insights.
In 2024, she served as a state senator, focusing on policies that support entrepreneurs and startups.
She holds a Ph.D. in Marketing (2015), specializing in Innovation in Retail, and has published research on innovation trends in the industry.
Dr. Săniuță leads the Management & Corporate Branding and Management & Digital Innovation master’s programs and collaborates with Bitdefender to develop the Product Management & Marketing course.
Starting December 2024, she chairs the Faculty’s Advisory Board.
She is available for a role in advisory boards, consulting, research, and strategic collaborations in marketing, innovation, and public policies.More...