As Natalie Helman, a Branding Designer at Neat London, I have successfully transformed numerous brands by creating unique, engaging, and impactful visual identities. With a keen eye for detail and a strong understanding of market trends, I have helped businesses stand out in a crowded market, leading to increased brand recognition and customer engagement.More...
Carl Riley
Brand Experience Innovator and Designer@RGI
Verified
Key Client List:
- Target
-Chic-fil-A
- Lowes
- Starwood Retail Properties
- The Boot Barn
- O'Hare Airport
- Bark Social
- The City of Edina
- The Corewell Foundation
- Schraft's IVF Pharmacy
- Akoio Hearing Health
- The Henry Ford Museum
- The Home Depot
Deliverables:
RESEARCH, STRATEGY AND DESIGN
RESEARCH DELIVERABLES
- Competitive positioning analysis
- Competitive Audits
- Brand Benchmarking
- Brand Audit
- Cultural Trends
- Industry Trends
- Customer Segmentation
- Customer Journey Mapping
- Persona Development
- Co-creating with customers
- Observational research
- Customer intercepts
STRATEGY DELIVERABLES
- White space analysis
- Value Equation Definition
- Brand Purpose
- Brand Positioning
- Brand Values
- Brand Persona
- Strategic / Creative Briefs
- Customer Experience Strategy
- Customer Journey Mapping
DESIGN
- Brand Assets
- Logo Design
- Color Palette
- Font family
- Tone of Voice
- Graphic Style
- Illustration Style
- Photography Style
- Retail Stores
- Pop-Up Experiences
My approach to brand experience building starts with gathering data across the domains of the lived experience to unearth socio-cultural insights that reveal how meaning is made in specific human experiences including:
- Consumers
- Patients
- Donors
- Impact work - Marginalized People
Creating More Magnetic, Magical and Meaningful Human Experiences for Brands.
Built cross-discipline teams of experts and produced award-winning deliverables.
Conducted International Business in these markets: UK, Europe, Eastern Europe, Russia, Middle East, China, Singapore, BrazilMore...