Creative Manager with 10+ years scaling disruptive food/beverage brands (D2C + CPG) through omnichannel design leadership. Expert in building sustainable brand identities, driving viral social engagement, and leading 360° campaigns across packaging, retail, and digital.
Proven track record in:
CPG Creative Strategy: Directed brand refresh and development of packaging systems at Milk Bar (early-stage → national retail)
High-Growth Team Building: Managed 6+ creatives and agency partners through 500%+ expansion phases
Viral Content Production: Produced social-first photo/video content driving 2M+ organic impressionsMore...