I am a designer and advertising professional with over 40 years of experience in strategic communication, branding, and creative projects.
I have served as Creative Director at some of the leading agencies in the market, including Ogilvy Brasil, Rapp Collins, MRM W/Brasil, and Wunderman, leading teams and developing projects for major brands across a variety of sectors.
I bring a refined eye for visual identity, brand positioning, and storytelling, always combining creativity with strategic business insight.
Today, I work as an independent consultant and creative director, supporting companies that seek to strengthen their presence and relevance in an increasingly dynamic market.
I believe in the power of intuition guided by method, blending experience, sensitivity, and continuous learning in consumer trends, behavior, and technology.More...