vast experience managing the numerous components of a brand, from strategy and social media to digital marketing and e- commerce, and all of the conversations in between. My career in beauty started with Borghese, where I built strategic branding initiatives, drove consumer insights and developed digital profiles to bring the Borghese legacy to consumers online. I was an integral part in growing an e-commerce presence, expanding the brand’s offerings of innovative products, and sourcing the latest technology and ingredients needed to deliver the effective, targeted skincare solutions that women turn to today.
My unparalleled experience and keen insight has since helped many small beauty brands establish a successful online presence and significantly expand their brand awareness. I was also named an E! online trendsetter in beautyMore...