💡 I believe in creativity as a transformative force.
Not only as a way to generate ideas, but as a lens to see, question, and shape the world.
📣 I believe a brand is defined not just by what it says, but by what it does, how it tells its story, and how it lives it internally.
When communication has purpose, it can move cultures.
👥 I believe teams are the heart of every company.
Building them, inspiring them, and helping them grow is just as important as the brightest strategy or the most creative campaign.
🎯 My value proposition combines more than 20 years of leading projects, brands, and people with an insatiable curiosity for what’s new.
I’ve led agencies, won awards, served as a festival juror, written a book, and collaborated in cultural spaces.
But beyond titles, what truly defines me is the desire to create real impact from a human, creative, and strategic perspective.
🎬 I’m deeply curious and passionate about film, music, literature, and everything that connects sensitivity with communication.
🚀 Today, I’m looking to add value in environments with soulful teams and visionary projects.
Because it’s at that intersection—between culture, strategy, and purpose—where the magic happens.More...