Samra Zeller was luxury procurement expert with a leadership experience at Boyner Group and Harvey Nichols, her career spans over two decades in luxury procurement, where she spearheaded fashion, accessories, and cosmetics divisions. Her strategic vision and aesthetic sensibility have shaped high-end retail experiences across markets. As an academic lecturer at Bilgi University, she shared her insights on luxury brand management, nurturing the next generation of industry leaders.
With an MBA in Luxury Brand Management from ESSEC Paris and a Fine Arts foundation from Parsons Paris, Samra blends analytical rigor with creative flair. Her background in psychology from Bosphorus University adds depth to her understanding of consumer behavior and brand storytelling.
Fluent in English and French, and based between Istanbul and Paris, Samra is a global citizen with a passion for beauty, travel, and artistic expression.
She is a multifaceted luxury and creative professional currently serving as “Social Media Director at Geacity”, where she drives digital engagement strategies with a refined aesthetic and global sensibility. Simultaneously, she channels her artistic vision as an “Artistic Contributor” at Ojarna, blending her love of beauty with expressive storytelling.More...