I’m a Marketing Director and Growth Strategist with over 15 years of experience driving revenue, brand growth, and digital transformation across retail, e-commerce, and multinational environments. I focus on turning marketing into a true growth engine—where brand, performance, and customer experience work together to deliver measurable results.
Throughout my career, I’ve led large-scale omnichannel strategies, scaled digital businesses, and positioned brands as market leaders. I’ve driven outcomes like growing digital sales by over 400%, generating hundreds of millions in revenue, and executing campaigns that reached over 500 million impressions.
Currently, I lead marketing, e-commerce, and visual merchandising at d’europe, overseeing strategy across 60+ stores and delivering high-impact campaigns—including flagship initiatives that have generated over $160M MXN in a single week.
My expertise spans performance marketing, CRM and lifecycle strategy, brand development, and customer experience optimization. I’m particularly passionate about building scalable systems, leading high-performing teams, and creating strategies that don’t just look good on paper—but actually move the business.More...