With over 14 years of leadership experience within the iGaming sector, I am eager to bring my expertise in budgeting, customer-centric strategy, operational excellence, and team leadership to your organization.
During these years in the iGaming Industry, I progressively advanced through various leadership roles. Starting as a CRM Manager, I have taken on increasing responsibilities, holding positions such as Head of CRM, Head of Casino, Managing Director, Business Development Director, and Chief Operations Officer.
As Chief Operations Officer at JNS Gaming, I led all operational functions for an international online casino brand targeting markets such as Japan, Brazil & LatAm, Canada, and ROW. My responsibilities included establishing operational excellence, developing customer-centric processes, and ensuring seamless interactions across multiple languages and time zones. I oversaw the full operation, including licensing, Compliance and RG, budgeting, payments, risk & fraud, customer support, CRM, and Casino management.
Being responsible for an iGaming operation also involves defining and implementing company policies and procedures. I was accountable for establishing and overseeing key operational policies, including Terms & Conditions, Bonus Policy, AML Policy, and Customer Support processes. This included developing and enforcing procedures for handling complaints, detecting underage players, preventing duplicate accounts, and ensuring regulatory compliance, all while maintaining a seamless and customer-centric experience.
Working as a COO and Managing Director provided me with extensive experience in budgeting and financial management. As the key person responsible for a license or operation, I was tasked with creating the budget and P&L from scratch. This involved not only incorporating essential iGaming KPIs and licensing fees but also accounting for all operating expenses and financial metrics, ultimately calculating the company’s net profit after applying corporate income tax. This expertiseMore...
Santiago Puebla
CEO Jointalent@Jojntalent
Verified
25 years in multinational boards distribution, banking and consulting Bussiness
Last 10 Hears running my own Bussiness helping top managers and teams to increase performance and resultsMore...